Much of what we sense is not processed deeply enough to commit to memory. encoding failure. Forgetting that is caused by "encoding failure" means that the information: cannot be retrieved because it was never encoded into long-term memory in the first place. Encoding specificity and cue trouble are the largest obstacles in recall, and techniques such as quizzes, review ⦠Encoding Failure Many memory failures result not from âforgettingâ information that we once knew well, but from failing to encode the information into long-term memory in the first place. 2. Remembering episodes involves three processes: encoding information (learning it, by perceiving it and relating it to past knowledge), storing it (maintaining it over time), and then retrieving it (accessing the information when needed). decay theory. FACTORS OF FORGETTING 1. Encoding Failure refers to the brain's occasional failure to create a memory link. Encoding Failure: Encoding is the process of turning information into memory. a cause of forgetting that occurs when information was never put into long term memory. This faculty can fail for a number of reasons; trauma or substance use being the most common. THE EBBINGHAUS FORGETTING CURVE 6. Causes of Forgetting. Encoding refers to the brain's ability to store and recall events and information, either short or long-term. One of today's best-known memory researchers, Elizabeth Loftus, has identified four major reasons why people forget: retrieval failure, interference, failure to store, and motivated forgetting. Why and how do we forget information? Forgetting is a common problem that can have both minor and serious consequences. The information never actually made it to the person's memory bank. This happens when a student fails ⦠Usually, encoding failures occur because we are distracted or are not paying ⦠Encoding Failure - it is the failure of inputting the details of the data or information due to poor attention, lack of concentration and ambiguous or different motives. the oldest theory of forgetting, which holds that memories, if not used, fade with time ⦠If you fail to encode information into memory, you are not going to remember it later on. Failures can occur at any stage, leading to forgetting or to having false memories. If information are vague, they are easily forgotten. This paper outlines a brief introduction to encoding, factors of the retrieval process, the causes of forgetting, and possible strategies for educators to utilize in the classroom to increase recall and reduce forgetting. 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